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#design-system

Jul 30, 2026
6 min read

Should AI be the tool or make the tool?

A question I keep asking, and a principle I've been applying longer than AI has existed.

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case study

Machine-readable token architecture & an AI sync pipeline

A three-tier token model with naming built for machine readability, and a Figma → StyleDictionary → code pipeline built with Claude to keep design, code, and documentation in sync.

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Sep 17, 2025
4 min read

Communicating design systems with Lego

A hands-on workshop that makes "just use what's in the box" click.

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case study

One token architecture across 60+ brands

A white-label SaaS platform where every client needs its own identity inside one shared product. I inherited a system covering ~20% of the suite at 20 brands, and scaled it to full coverage at 60+ — faster to ship, not slower.

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Mar 31, 2025
4 min read

Naming things is hard

The hunt for the perfect design-token naming convention.

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Feb 10, 2025
3 min read

Defining your design-system buckets

Components and patterns: the simplest split I found that actually helped adoption stick.

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Jul 1, 2024
1 min read

Generating token docs for free

A Style Dictionary proof of concept that documents design tokens as part of the same build that ships them.

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case study

Unifying 150+ products across five tech stacks

A board mandate to unify a product suite grown mostly through acquisition. No single component library could span .NET, AngularJS, Angular, React and Bootstrap — so the system's authority had to live in the spec, not the code.

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Feb 1, 2022
4 min read
updated Jul 27, 2026

Wrangling 300+ themes for an LMS

Automating theme deployment and maintenance across a fleet of Moodle instances at Learning Pool.

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06 / contact

Need a design system that ships in weeks? Let's talk.

Permanent, contract, or leadership — open to remote and relocation across the UK and Ireland.

Illustrated portrait of Dan Danowski